I had the pleasure of appearing on a live interactive webcast sponsored by BrightTALK and kasina last week. I was a little nervous because the last time I was on live TV was back in 1982—to somewhat disastrous effect—but the great folks at BrightTALK and the TV technicians at the studio made it easy for me.

The subject was "what advisors do online," based on new research by kasina. In my presentation, I supplemented the kasina research with some tips for asset managers in making the shift from a "dot.com-centric world" to the "content-centric world" we're in now, where users no longer reach your content only through your home page but access it directly from a constantly changing landscape of search engines, email links, blogs, social media, RSS readers, mobile apps, content aggregators and more. I also used our new AAM site (which just happened to launch that morning) as an example of how asset managers can make their content one of the main pillars of their value proposition.

You can see the whole webcast below (it lasts about an hour). I also plan to discuss this idea of the content-centric world some more in a future post.