Usability comes first - especially when death rays are involved

This story about a new Las Vegas hotel got a lot of mileage last week on Facebook, Twitter and the blogosphere. In case you missed it, guests lounging at the pool at the Vdara hotel

reportedly are getting burned by concentrated sun rays strong enough to melt plastic drink cups and plastic newspaper bags.

Obviously, the big story here is cost-cutting. Had the Vdara Hotel spent more money on a reflective film for sun-facing windows, the "death-ray" wouldn't exist. But an underlying issue is putting a priority on form, rather than function. The building's placement in the path of the sun, and the concave facade, combined to produce the death-ray effect. So even though the design is aesthetically pleasing, the hotel has an ugly usability problem: a swimming pool area that is more of a danger than a luxury.

 

Vdara Hotel

 

It's a funny story. But there's also a valuable lesson here. We've learned, particularly on digital projects, that a great design is wasted if the application doesn't work. As Barack Obama might say, that's just putting lipstick on a pig. But the point is that design decisions have real-world consequences, whether you're talking about a digital space, brick-and-mortar or, in this case, glass and steel.

The most common mistake in asset management

Too many brands.

I just don't understand why so many asset managers think they need a separate logo for each line of business. One for institutional. One for the fund family. One for their high net worth accounts. One for each foreign subsidiary. Sometimes even one for each investment vehicle! No wonder they suffer from unclear, muddled brands.

I think it must be because asset managers hire more lawyers than marketing professionals. The lawyers tell them they need to do business under a variety of legal names. So they think that means each name should be its own brand — and there's no one around to explain otherwise.

In fact, the exact opposite is true.

Matthews_combo.jpg

Continue Reading

When cars had wings

1959cadillac.jpg

It's like the whole history of marketing in 30 seconds.

Maria Popova of Brain Pickings has a wonderful excursion into classic automobile marketing with a post she calls Mad Men on Wheels. Featuring vintage U.S. and foreign car ads and brochures, she links to some great design resources including American Car Brochures, where this terrific Cadillac image comes from. (h/t Erin Kissane)

Fly me to the moon, anyone?

Back to basics

1-check-the-data.jpg

Even experienced designers can make unnecessary mistakes when communicating data visually. Nathan Yau, who posts the Web's most wonderful infographics on his Flowing Data blog, goes rudimentary today with 7 Basic Rules for Making Charts and Graphs. Accompanied by cute little illustrations like this one for Rule 1: Check Your Data, it's a must-read for young designers — and even a few older ones who sometimes get forgetful.